On Friday, March 18, Phaidon Press, the global publisher of the creative arts, and The Met Store, the retail arm of The Metropolitan Museum of Art, are launching a pop-up bookstore to coincide with the public opening of The Met Breuer. The “Phaidon x The Met Bookstore” is housed on the fifth floor of the iconic Marcel Breuer building, the Museum’s third location. This retail collaboration, the first of its type for the Museum, combines a collection of Phaidon’s signature titles with The Met's own award-winning publications, running through Summer 2016.
The pop-up store will sell nearly 300 titles. Phaidon’s rotating selection will encompass art, architecture, design, photography, fashion, travel, and food as well as children’s books. An array of limited and autographed editions will include books by Edmund de Waal, Stephen Shore, and chef Enrique Olvera. In upcoming months, the store will offer signed copies of new monographs from Peter Marino, Sarah Sze, and Anabelle Selldorf, as well as an exclusive Met/Phaidon edition of Phaidon’s monograph Breuer.
Keith Fox, Chief Executive Officer at Phaidon, remarked, “We are proud to be part of the historic milestone of the opening of The Met Breuer. The building’s legacy is inspiring, and Phaidon’s mission is closely aligned with this branch’s cultural, aesthetic, and artistic identity. To see our beautiful books housed in the ‘Phaidon x The Met Bookstore,’ with its iconic window and design, is truly a dream come true.”
This collaboration will extend The Met Store’s existing offering of over 4,000 titles. The Met Store’s Vice President of Merchandising and Retail, Jo Prosser, said of the collaboration, “We are delighted to be partnering with Phaidon during our opening season at The Met Breuer. The opportunity to focus on modern and contemporary titles, reflecting the curatorial spirit that is enlivening The Met Breuer, made Phaidon the perfect partner for a pop-up bookstore. Our aim is to engage new and existing shoppers by creating an offering and experience that is of the moment.”
The ‘Phaidon x The Met Bookstore’ will feature James Irvine-designed fixtures and include a reading and browsing lounge with seating provided by Herman Miller. Located on the fifth floor of The Met Breuer, the pop-up bookstore will run for the first half of the inaugural season.
About The Met Store
The Met Store offers a selection of gifts inspired by the Museum’s unparalleled collection and exhibition program, spanning more than 5,000 years of world culture, from prehistory to the present. The store has a presence in all three of the Museum’s iconic sites in New York City—The Met Fifth Avenue, The Met Breuer, and The Met Cloisters—as well as at Rockefeller Center and online at store.metmuseum.org.
About Phaidon
Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. They work with the world’s most influential artists, chefs, writers, and thinkers to produce innovative books on art, photography, design, architecture, fashion, food, and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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March 18, 2016
Photo: Courtesy The Metropolitan Museum of Art
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