Lincoln Zephyr : "pour l'élite."

Author Matford SA

On View Gallery Watson Library

Advertisement for the Lincoln Zephyr V12 which was distributed by Matford in France.



Illustrated throughout in colour and silver and in photography. A spectacular flyer designed by the French master printer Draeger for European customers of the famous American car manufacturer. Lincoln-Zephyr was a marque for the lower priced line of luxury cars in the Lincoln line 1936-40. Lincoln-Zephyr and Mercury, introduced 1939, bridged the wide gap between Ford’s V- 8 De Luxe line and the exclusive Lincoln K-series cars. This served a purpose similar to Cadillac's smaller LaSalle “companion car”. The car was conceived by Edsel Ford and designed by Eugene Turenne Gregorie. Introduced on the 2nd of November 1935 as a 1936 model, the Lincoln-Zephyr was extremely modern with a low raked windscreen, integrated fenders, and streamlined aerodynamic design. It is noted for being one of the first successful streamlined after the Chrysler Airflow’s market failure. -- vendor description

Lincoln Zephyr : "pour l'élite.", Matford SA

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