Journal des Dames et des Modes, No. 49 (1 October 1913)

Various artists/makers

Not on view

49th issue of the "Journal des dames et des modes", published on October 1st, 1913. This issue forms part of the first half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (73)-80), and two plates (numbered 110 and 111), illustrated by Jan van Brock and Pierre Legrain. The texts in the issue praise the new fashions for gloves, which highlight the beauty of women's hands, and comment on the vogue for textiles and dresses inspired on tango and Turkey. The fashion section introduces a new vogue for cape-style coats and for night gowns with rich draperies, which are meant to be worn without a corset, the latest trend introduced by couturiers.

The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.

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