On November 16, 2012, Spectrum teamed up with CreativeMornings—a monthly breakfast lecture series for creative types—to bring designer George Lois to the Met in celebration of the exhibition Faking It: Manipulated Photography Before Photoshop.
George Lois is perhaps best known for over ninety-two covers he designed for Esquire magazine between 1962 and 1972, but he is also a prolific art director and author. A pioneer during the creative revolution of American advertising in the 1950s, Lois helped make famous such brands as Xerox, Lean Cuisine, and MTV, for whom he created the slogan "I want my MTV" in 1982. Lois was inducted into the Art Directors Hall of Fame in 1978 and the One Club Creative Hall of Fame in 1984. He also holds lifetime achievement awards from the American Institute of Graphic Arts and the Society of Publication Designers.
Attendees enjoyed a breakfast buffet in the Great Hall, followed by a brief talk by George Lois in the Grace Rainey Rogers Auditorium. All were invited to stay at the Museum and view the exhibition after the talk.
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