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Multicultural Audience Development Initiative

The Multicultural Audience Development Initiative reflects the Museum's founding mission to educate and inspire by reaching out to all of its constituencies, including the many diverse communities of the tristate area.


Mission Statement

The goals of The Metropolitan Museum of Art's Multicultural Audience Development Initiative are to increase awareness of the Museum's programs and collections, to create ongoing relationships with the many diverse communities that make up New York, to diversify Museum visitorship and Membership, and to increase participation in Museum activities. We have established a Multicultural Advisory Committee composed of New York's African-American, South Asian, Asian-American, Hispanic/Latino, American Indian, LGBT, Muslim, and interfaith cultural leaders and organizations, who meet on a regular basis with Museum staff to pursue these ongoing goals. The Committee articulates a strategy for establishing a mutually beneficial alliance between the local community and Museum whereby interest in the Museum is fostered among the Committee's constituents and the greater community. We achieve these goals through several outreach activities, including:

  • Receptions, tours, gallery talks, and lectures that are inspired by the cultural diversity represented in the Museum's collections
  • Support for and participation in many cultural and civic events that affect communities in New York and the tristate area
  • Collaborations with The Studio Museum in Harlem, El Museo del Barrio, The New York Historical Society, the New York Times Community Affairs Department, Museum of Chinese Art in America, and many other institutions and organizations
  • Celebration of annual heritage months

Through all of these joint ventures we invite guests from participating institutions to discover the breadth of the Museum's collections. Strengthening our efforts through the media is also part of our objective. We are expanding the Initiative to reach community newspapers, radio, and television through advertising, press releases, and media alerts. We are also extending our Internet outreach through the use of social media.


Audience-Development Programs

College Group at the Met
The Metropolitan Museum of Art's College Group is an initiative dedicated to reaching college-age audiences in the greater tristate area. The College Group reaches out to their peers through special events and other activities. The mission of the Group is to alert local students to the Museum's collections and programs, to connect campus communities with the Museum, and, ultimately, to increase student attendance at and engagement with the Met.

Spectrum
Spectrum is an initiative organized by The Metropolitan Museum of Art to provide fresh perspectives on the Met's collections and special exhibitions. Spectrum events offer the chance to interact with contemporary artists, to discuss art, music, video, and new media, and to socialize with other Museum fans.

The Summer Mentoring Program for College Juniors
The Mentoring Program is designed to encourage college juniors from a variety of backgrounds to pursue museum careers. Mentees receive an honorarium to work in one of the Museum's departments for ten weeks during the summer. The Mentoring Program also pairs mentees with Museum mentors who provide career guidance and support. This program extends an inclusive and informative hand to the college community at large, and provides new opportunities to college students interested in museum careers. In turn, mentees spread the word at their universities about the Museum and its internship programs.


Recent Awards and Distinctions

2013:

  • Proclamation from The Council of the City of New York to the Multicultural Audience Development Initiative upon its celebration of Diwali
  • Proclamation from Manhattan Borough President Scott Stringer commending the Met for its leadership and declaring Sunday, November 10, 2013, to be "Diwali at The Metropolitan Museum of Art Celebration Day” in the Borough of Manhattan
  • Chief Audience Development Officer Donna Williams profiled in the March edition of The Royaltons™ Report and named a Diversity Champion for the Multicultural Art and Heritage for International Development award, in conjunction with the United Nations

2012:

  • Muslim Consultative Network Cross Cultural Engagement Award
  • Proclamation from Manhattan Borough President Scott Stringer commending the Met for its leadership and declaring Sunday, June 10, 2012, to be "Metropolitan Museum of Art Appreciation Day"
  • New York Turkish Cultural Center's Art and Culture Award
  • National Conference of Artists Award
  • The National Minority Business Council Achievement Award

2011:

  • Special recognition from the American Muslim Lawyers Association
  • Special commemorative plaque from the Council for the Advancement of Muslim Professionals
  • The Metro New York National Black MBA Association Cultural Achievement Award
  • Harlem's Fashion Row Visionary Award

2009:

  • Senior Audience Development Officer Donna Williams honored by the Tau Omega Chapter of the Alpha Kappa Alpha Sorority, Inc. for her commitment to diversity and support for multicultural initiatives

2008:

  • Museum honored by Rolling Thunder, Inc. (Chapter 1, New York) for its support of POW/MIA and veterans issues
  • National Council of Artists/Black Art History Makers Multicultural Audience Development Award
  • Proclamation from the State of New York for the Asian Pacific American Heritage Award
  • Stories and Art of the American West: A Festival for All Ages

    On March 8, 2014, MADI and the Museum's Education Department hosted "Stories and Art of the American West: A Festival for All Ages."

  • Women's History Month Celebration 2014

    The Museum's Multicultural Audience Development Initiative hosted its annual Women's History Month Celebration on March 5, 2014.

  • "Shakespeare around the World" Panel Discussion with Ink Art: Past as Present in Contemporary China

    With the help of Multicultural Audience Development Initiative Committee Member Hugh Hysell and New York University's Skirball Center for the Performing Arts, MADI hosted a panel discussion, "Shakespeare around the World," on March 4, 2014.

  • Lunar New Year Reception 2014

    The Museum's Multicultural Audience Development Initiative hosted its annual Lunar New Year Reception on February 10, 2014.

  • Lunar New Year Family Festival 2014

    On February 8, 2014, MADI and the Museum's Education Department hosted a day-long family festival in celebration of the Year of the Horse. This Museum-wide, all-ages festival featured musical and dance performances, as well as art-making activities.

  • Black History Month Lecture by Dr. Lisa Farrington

    In celebration of Black History Month, the Museum's Multicultural Audience Development Initiative presented "The Artistic World before Racism: A Compelling Presentation of the African Diaspora Portrayed from Antiquity to the Present," a lecture by Dr. Lisa Farrington, on February 7, 2014.

  • Diwali 2013

    Guests gathered in the Grace Rainey Rogers Auditorium on November 10, 2013, for the annual celebration of Diwali, the Indian "Festival of Lights."

  • ¡Fiesta! 2013

    The sixth annual ¡Fiesta! festival took place on October 5, 2013. Celebrating Hispanic and Latin American cultures, the event was hosted by the Museum's Multicultural Audience Development Initiative and Education Department.

  • Multicultural Gala 2013: An Evening of Many Cultures

    The Museum's Multicultural Audience Development Initiative hosted its Multicultural Gala on September 23, 2013.

  • Glam4Good Event

    Over the course of the day on July 26, 2013, high-school-aged students participated in Museum Highlights and exhibition tours, makeovers, and a styling workshop in a collaborative event inspired by the exhibition PUNK: Chaos to Couture.

  • Post-Pride Party 2013

    The sixth annual LGBT Post-Pride Party and VIP Reception took place on Monday, July 22, 2013. Celebrating LGBT pride, the event was hosted by the Museum's Multicultural Audience Development Initiative, Government Affairs, Development, and Membership.

  • Veterans Day Civil War Breakfast 2013

    The Museum's Multicultural Audience Development Initiative hosted a breakfast with Terrance Holliday, Commissioner for the Mayor's Office of Veterans Affairs, on Wednesday, June 19, 2013.

  • Asian-Pacific American Heritage Month 2013

    On May 20, 2013, the Museum's Multicultural Audience Development Initiative hosted a reception in honor of Asian-Pacific American Heritage Month.

  • Senses of Springtime

    The family festival "Senses of Springtime" took place on April 28, 2013, celebrating spring and the Museum's collections in the departments of Islamic Art and Ancient Near Eastern Art.

  • Women's History Month Reception 2013

    The Multicultural Audience Development Initiative hosted a reception celebrating Women's History Month on March 28, 2013.

  • Lunar New Year Reception 2013

    On February 20, 2013, the Museum's Multicultural Audience Development Initiative celebrated the Year of the Snake with a reception in the Temple of Dendur.

  • Women of the Nile: Goddesses, Queens, and a Pharaoh

    On January 23, 2013, the Museum's Multicultural Audience Development Initiative hosted "Women of the Nile: Goddesses, Queens, and a Pharaoh," a special event engaging women and the LGBT audience.

  • Regarding Warhol: Sixty Artists, Fifty Years Viewing and Reception

    The Multicultural Audience Development Initiative hosted a viewing and reception for the special exhibition Regarding Warhol: Sixty Artists, Fifty Years on December 19, 2012.

  • Veterans Day Breakfast

    On November 13, 2012, the Museum welcomed some forty veterans and members of the armed forces from the New York region in honor of Veterans Day.

  • ¡Fiesta! 2012

    Music and dance performances, bilingual storytelling, art-making activities, and more drew visitors to the Museum on September 29, 2012, for the fifth annual ¡Fiesta! event, which celebrated Hispanic and Latin American cultures.

  • Post-Pride Party 2012

    The Museum held its fifth annual Post-Pride Party on July 19, 2012. The event was hosted by the Multicultural Audience Development Initiative, Government Affairs, Development, and Membership.

  • Women's History Month Reception 2012

    On March 19, 2012, the Multicultural Audience Development Initiative and Museum President Emily K. Rafferty presented "Independent Identities: Women Painters and Sculptors in the New American Wing."

  • Screening of Islamic Art: Mirror of the Invisible World

    On March 15, 2012, The Metropolitan Museum of Art presented a special screening of the documentary Islamic Art: Mirror of the Invisible World.

  • Lunar New Year Festival 2012

    On February 4, 2012, the Museum celebrated its third annual, Museum-wide Lunar New Year Festival.

  • Lunar New Year Reception 2012

    On February 1, 2012, The Metropolitan Museum of Art marked the start of Lunar New Year, celebrating the Year of the Dragon with a reception hosted by the Multicultural Audience Development Initiative.

  • Reception for the Completion of the New American Wing

    On January 24, 2012, the Multicultural Audience Development Initiative held a reception celebrating the New American Wing Galleries for Paintings, Sculpture, and Decorative Arts.

  • Reception for the New Galleries for the Art of the Arab Lands, Turkey, Iran, Central Asia, and Later South Asia

    The Multicultural Audience Development Initiative hosted a reception on October 27, 2011, for the opening of the New Galleries for the Art of the Arab Lands, Turkey, Iran, Central Asia, and Later South Asia.

  • Khans in Concert

    On October 19, 2011, the Multicultural Audience Development Initiative—working with the Indian Tourist Bureau, Indo-American Arts Council, and India Abroad—presented a concert by Sarod Maestro Amjad Ali Khan and his sons Amaan Ali Khan and Ayaan Ali Khan.

  • Diwali 2011

    On October 15, 2011, the Multicultural Audience Development Initiative invited guests to celebrate Diwali, the annual Indian celebration known as the "Festival of Lights," in which lights or lamps signify the victory of good over evil within every human being.

  • Multicultural Gala 2011: An Evening of Many Cultures

    The Multicultural Audience Development Initiative hosted its Multicultural Gala on September 26, 2011.

  • ¡Fiesta! 2011

    The Multicultural Audience Development Initiative and the Education Department organized a daylong, Museum-wide festival on September 24, 2011. Called ¡Fiesta!: Celebrating Hispanic and Latin American Cultures, the event featured bilingual storytelling, drawing and dance workshops, gallery talks, and much more.

  • Post-Pride Party 2011

    The Museum's fourth annual Post-Pride Party, held on July 21, 2011, was hosted by the Multicultural Audience Development Initiative and Government Affairs.

  • Women's History Month Celebration 2011

    Manhattan Borough President Scott Stringer, along with the Museum's Government Affairs Office and Multicultural Audience Development Initiative, welcomed guests to celebrate Women's History Month on March 30, 2011.

  • Lunar New Year Reception 2011

    The Multicultural Audience Development Initiative organized a private viewing of the special exhibition The Emperor's Private Paradise: Treasures from the Forbidden City on February 8, 2011.

  • Lunar New Year Festival 2011

    On February 5, 2011, the Multicultural Audience Development Initiative and the Education Department hosted a daylong, Museum-wide, all-ages festival in celebration of the Lunar New Year.

  • ¡Fiesta! 2010

    The Multicultural Audience Development and Education organized a daylong, Museum-wide festival on September 25, 2010.

  • Post-Pride Party 2010

    The Multicultural Audience Development Initiative held its third annual Post-Pride Party on July 22, 2010.

  • MADI Viewing and Reception: Picasso in The Metropolitan Museum of Art

    On May 19, 2010, the Multicultural Audience Development Initiative held a special viewing of Picasso in the Metropolitan Museum of Art.

  • Lunar New Year Festival 2010

    The Multicultural Audience Development Initiative celebrated the Chinese Lunar New Year on February 7, 2010, with several family-oriented activities and performances marking the Year of the Tiger.

  • "An Evening of American Stories" with Annette Gordon-Reed

    The Multicultural Audience Development Initiative held "An Evening of American Stories" on January 14, 2010, featuring a lecture by Pulitzer Prize-winning historian Annette Gordon-Reed.

  • Eunice Johnson Tribute Luncheon

    The Multicultural Audience Development Initiative and The Costume Institute honored the late Eunice W. Johnson with a luncheon and tribute in the Temple of Dendur on January 11, 2010.

  • Diwali 2009

    The Multicultural Audience Initiative celebrated Diwali at the Met on October 2, 2009, in the Grace Rainey Rogers Auditorium with members of the East-West School of Dance performing the Story of Diwali—the annual Indian "Festival of Lights."

  • Post-Pride Party 2009

    Hosted by the Multicultural Audience Development Initiative and Government Affairs on July 22, 2009, the Post-Pride Party featured a viewing of both The Model as Muse: Embodying Fashion and Francis Bacon: A Centenary Retrospective.

  • Afghanistan: Hidden Treasures from the National Museum, Kabul Viewing and Reception

    The Museum's Multicultural Audience Development Initiative hosted a viewing and reception for the exhibition Afghanistan: Hidden Treasures from the National Museum, Kabul on June 16, 2009.

  • Asian-Pacific American Heritage Month 2009

    The Museum commemorated Asian-Pacific American Heritage Month with an afternoon of music and dance on May 16, 2009.

  • Women's History Month Reception 2009

    The Museum's Government Affairs Department and Multicultural Audience Development Initiative, in conjunction with the office of Manhattan Borough President Scott Stringer, honored Congresswoman Carolyn Maloney on March 26, 2009, during Women's History Month.

  • Provocative Visions Panel Discussion

    The Multicultural Audience Development Initiative and Education observed Black History Month with a special panel discussion on February 20, 2009.

  • Arthur McGee Tribute Luncheon

    On January 26, 2009, a luncheon honoring fashion designer Arthur McGee was held at the Museum.

  • The Philippe de Montebello Years Special Viewing

    The Multicultural Audience Development Initiative hosted a special viewing of The Philippe de Montebello Years: Curators Celebrate Three Decades of Acquisitions on November 3, 2008.

  • Diwali 2008

    In honor of Diwali, the Indian "Festival of Lights," a colorful dance performance was presented to visitors on the evening of October 11, 2008.

  • An Evening with Ustad Shujaat Khan

    The Multicultural Audience Development Initiative held a special viewing of the Greek and Roman galleries on September 24, 2008.

  • Post-Pride Party 2008

    The Multicultural Audience Development Initiative and Government Affairs hosted the annual Post-Pride Party at the Met on July 23, 2008.

  • Asian-Pacific American Heritage Month 2008

    The Metropolitan Museum of Art commemorated Asian-Pacific American Heritage Month on May 12, 2008, with an event hosted by the Multicultural Audience Development Initiative.

  • Women's History Month Celebration 2008

    The Multicultural Audience Development Initiative held its annual celebration of Women's History Month on March 26, 2008.

  • Eternal Ancestors: The Art of the Central African Reliquary Viewing and Reception

    On February 21, 2008, the Multicultural Audience Development Initiative held a viewing and reception for Eternal Ancestors: The Art of the Central African Reliquary.

  • Asian Women in Business 2008: "Beyond Cooking"

    The Multicultural Audience Development Initiative hosted "Beyond Cooking: A Conversation with Asian Women in the Culinary Arts" on February 11, 2008.

  • I Sit Where I Want: A Conversation on Social Justice

    The Multicultural Audience Development Initiative marked Martin Luther King, Jr. Day with a screening of the groundbreaking documentary I Sit Where I Want: The Legacy of Brown v. Board of Education on January 26, 2008, in the Grace Rainey Rogers Auditorium.

  • Multicultural Gala 2008: An Evening of Many Cultures

    The Met's Multicultural Audience Development Initiative marked its tenth anniversary with a gala on January 24, 2008.

  • Arts and Dances of Oceania and Native North America: Illustrated Talks and Performances

    On January 12, 2008, the Multicultural Audience Development Initiative hosted "Arts and Dances of Oceania and Native North America: Illustrated Talks and Performances."

Contact Us

For more information about the Multicultural Audience Development Initiative, call 212-650-2525 or email us.

You can request to be added to our mailing list to learn about the latest initiative news, photos, and information about the Museum's exhibitions and events.