Journal des Dames et des Modes, No. 38 (10 June 1913)

38th issue of the "Journal des dames et des modes", published on June 10, 1913. This issue forms part of the first half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (297)-304), and four plates (numbered 87-90), illustrated by Marie-Madeleine Franc-Nohan, Victor Lhuer and Loeze. The fashion section of this journal explains how the trends in clothing have altered the seasonality imposed by nature ("ayant bouleversé la hiérarchie des solstices"), introducing the "summer coats", worn during the season, and featuring designs inspired on modern art, with vivid colors and rich decorations.
The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.