Posted: Thursday, September 24, 2015
Today marks the launch of the new section of the Museum's website dedicated to the vast, diverse, and often surprising ephemera collection of Jefferson R. Burdick (1900–1963). The trade and postcards, which make up the bulk of the collection of over three hundred thousand objects, span in time from the 1890s to the last months of Burdick's life. An avid collector, Burdick dedicated his life to amassing, organizing, and cataloguing his collection. In addition to the acclaimed collection of over thirty thousand baseball cards—the most in a public collection outside of the Hall of Fame in Cooperstown, New York—Burdick's collection includes a dizzying array of trade cards that were produced by tobacco, candy, and gum companies, as well as bakeries, clothing shops, and milliners, to name just a few types of the American businesses that adopted the form as a means of advertising their products.
Posted: Tuesday, July 29, 2014
"…how dismal is progress without publicity…individuals love more to bask in the sunshine of popularity than they do to improve in some obscure intellectual shade. Merit is no object, conspicuity all."
—Theodore Dreiser, Sister Carrie (1900)
The Jefferson R. Burdick Collection of printed ephemera in the Department of Drawings and Prints includes over six thousand "tobacco cards" from the late 1800s that depict actresses of various levels of celebrity. Twenty-seven of these cards—which were inserted in cigarette packs and intended to be collected and traded much like baseball cards—advertise Daisy Murdoch, a mid-level burlesque actress of the 1880s. She constituted what we might call a "one-hit wonder" today; she was recognized by the public almost solely for her role as Cupid in the Bijou Opera Company's traveling production of Orpheus and Eurydice (1883–85). Murdoch's cards present a clear example of the dissemination of imagery and commodification of celebrity during this unique moment in print culture and theater history.
Posted: Monday, June 30, 2014
Architect Josef Hoffman, painter Koloman Moser, and textile industrialist Fritz Waerndorfer founded the Wiener Werkstätte (Vienna Workshop) in 1903 as a cooperative for artists and artisans. The Wiener Werkstätte began publishing postcards in 1907 and continued until the beginning of World War I. The postcards were among the least expensive or luxurious of the Wiener Werkstätte's products, which included furnishings for the homes of Viennese aristocrats. Most of the designs were intended solely for the postcard format, while a few were reproductions of earlier paintings.
Posted: Thursday, April 3, 2014
Published in 1979, the Supersisters trading cards were a playful, informative, and accessible way to spread feminism to younger audiences. The series was inspired by Lois Rich's daughter, an eight-year-old baseball-card collector, who asked why there weren't any pictures of girls on the cards. With a grant from the New York State Education Department, Lois Rich and her sister, Barbara Egerman, contacted five hundred women of achievement and created cards of the first seventy-two to respond.
Posted: Wednesday, January 29, 2014
Brought to you by the Spectrum group, which encourages post-college audiences to experience the Met in new and unexpected ways, this post is the second installment of our new "Spectrum Spotlight" series—bringing you closer to the Met and introducing some of the staff members that make the Museum such a special place. Look for more posts throughout the year, and, of course, please attend Spectrum events!
Posted: Thursday, January 23, 2014
Posted: Friday, December 20, 2013
Since the establishment of the Print Department in 1916 there has been a clear mission to gather all types of printed material ranging from Rembrandt's magnificent and widely collected etchings to the more ephemeral, which includes, among many others things, American and European trade and calling cards, bookplates, illustrated catalogues, and even greeting cards.
Posted: Tuesday, January 29, 2013
Have a favorite nook at the Met? A quiet space where you can truly be alone with the pieces? Whether your answer to this question is "yes" or "no," I suggest you explore the smaller special exhibitions scattered throughout the Metropolitan Museum.