Untitled (Your Seeing Is Believing)
Barbara Kruger American
Not on view
In her montages, Kruger suffuses the idyllic imagery of American advertising with explicit dread, turning the language of commerce on itself. She first began working with collage in the late 1960s, as a layout designer for Mademoiselle magazine. This crash course in commercial design would come to shape her mature style of image appropriation, realized here. Superimposed over stock photography of a man and woman gazing skyward, a short, declarative statement undermines the scene’s ostensible optimism. "My work tries to be substitutional," Kruger has said, "to somehow inject meaning where the message had previously been: ‘Buy this sweater, it’ll change your life.’"
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