Posted: Monday, June 30, 2014
Architect Josef Hoffman, painter Koloman Moser, and textile industrialist Fritz Waerndorfer founded the Wiener Werkstätte (Vienna Workshop) in 1903 as a cooperative for artists and artisans. The Wiener Werkstätte began publishing postcards in 1907 and continued until the beginning of World War I. The postcards were among the least expensive or luxurious of the Wiener Werkstätte's products, which included furnishings for the homes of Viennese aristocrats. Most of the designs were intended solely for the postcard format, while a few were reproductions of earlier paintings.