The Multicultural Audience Development Initiative reflects the Museum's founding mission to educate and inspire by reaching out to all of its constituencies, including the many diverse communities of the tristate area.
The goals of The Metropolitan Museum of Art's Multicultural Audience Development Initiative are to increase awareness of the Museum's collection and programs, to create ongoing relationships with the many diverse communities that make up New York, to diversify Museum visitorship and Membership, and to increase participation in Museum activities. We have established a Multicultural Advisory Committee composed of New York's African-American, South Asian, Asian-American, Hispanic/Latino, American Indian, LGBT, Muslim, and interfaith cultural leaders and organizations, who meet on a regular basis with Museum staff to pursue these ongoing goals. The Committee articulates a strategy for establishing a mutually beneficial alliance between the local community and Museum whereby interest in the Museum is fostered among the Committee's constituents and the greater community. We achieve these goals through several outreach activities, including:
Through all of these joint ventures we invite guests from participating institutions to discover the breadth of the Museum's collection. Strengthening our efforts through the media is also part of our objective. We are expanding the Initiative to reach community newspapers, radio, and television through advertising, press releases, and media alerts. We are also extending our Internet outreach through the use of social media.
The Met College Group is an initiative dedicated to reaching college-age audiences in the greater tristate area through special events and other activities. The mission of the Group is to alert local students to The Met collection and programs, to connect campus communities with the Museum, and, ultimately, to increase student attendance at and engagement with The Met.
Spectrum is an initiative organized by The Metropolitan Museum of Art to provide fresh perspectives on The Met collection and special exhibitions. Spectrum events offer the chance to interact with contemporary artists, to discuss art, music, video, and new media, and to socialize with other Museum fans.
For more information about the Multicultural Audience Development Initiative, call 212-650-2525 or email us.
You can request to be added to our mailing list to learn about the latest initiative news, photos, and information about the Museum's exhibitions and events.